Perfectly Penned Instagram Management


While managing the Instagram account for Perfectly Penned, our strategy was to post a mixture of curated content and original product photos. As a company that sells specialty notebooks, the client wanted their Instagram account to be a one-stop resource for bullet journal inspiration as well as a platform for advertising their products. We also focused on growing an engaged audience by regularly liking and commenting on posts in their niche and reposting photos from followers.


  • Curated and posted 1-3 photos daily

  • Liked and commented on other users’ posts to build a community

  • Monitored and engaged with targeted hashtags in the bullet journal niche

  • Adopted a fresh and helpful company voice for captions, comments, and DMs

The Results:

Our main goals were to increase their potential customer database and brand their Instagram as a resource for bullet journal inspiration.

  • Increased Instagram followers by 3877% with an increase of approximately 2644 followers

  • Increased average likes per post by 1000% with top posts reaching over 2k likes

  • Increased website clicks by 500%