Perfectly Penned Instagram Management


While managing the Instagram account for Perfectly Penned, our strategy was to post a mixture of curated content and original product photos. As a company that sells specialty notebooks, the client wanted their Instagram account to be a one-stop resource for bullet journal inspiration as well as a platform for advertising their products. We also focused on growing an engaged audience by regularly liking and commenting on posts in their niche and reposting photos from followers.


  • Curated and posted 1-3 photos daily

  • Liked and commented on other users’ posts to build a community

  • Monitored and engaged with targeted hashtags in the bullet journal niche

  • Adopted a fresh and helpful company voice for captions, comments, and DMs

The Results:

Our main goals were to increase their potential customer database and brand their Instagram as a resource for bullet journal inspiration.

  • Increased Instagram followers by 3877% with an increase of approximately 2644 followers

  • Increased average likes per post by 1000% with top posts reaching over 2k likes

  • Increased website clicks by 500%

Ella Freda Styled Brand Photos

The Project: Styled Brand Photography

While managing the Instagram account of Ella Freda Organics, we styled staged and lifestyle photos to be used on the brand's Instagram account and other social media. Here are some examples of the styled shots (click photos to enlarge).