While managing the Instagram account for Perfectly Penned, our strategy was to post a mixture of curated content and original product photos. As a company that sells specialty notebooks, the client wanted their Instagram account to be a one-stop resource for bullet journal inspiration as well as a platform for advertising their products. We also focused on growing an engaged audience by regularly liking and commenting on posts in their niche and reposting photos from followers.
Curated and posted 1-3 photos daily
Liked and commented on other users’ posts to build a community
Monitored and engaged with targeted hashtags in the bullet journal niche
Adopted a fresh and helpful company voice for captions, comments, and DMs
Our main goals were to increase their potential customer database and brand their Instagram as a resource for bullet journal inspiration.
Increased Instagram followers by 3877% with an increase of approximately 2644 followers
Increased average likes per post by 1000% with top posts reaching over 2k likes
Increased website clicks by 500%